All-Clad

All-Clad teamed up with National Geographic for a cross-platform campaign showcasing three Minnesota chefs. The series follows local chef Gavin Kaysen as he meets each chef and learns to prepare one of their signature dishes.

taste hmong culture

highlighting VIETNAMESE flavors

nordic fare blends food and art

production highlights

  • Showcased the personalities, expertise, and culinary journeys of three notable Minnesota chefs, blending educational cooking demonstrations with authentic storytelling that connects viewers to the chefs’ communities.

  • Collaborated with the chefs to select signature recipes and developed written versions for publication on National Geographic’s website, extending the content beyond video.

  • Filmed on location in Minneapolis, capturing both studio kitchen demos and authentic moments in each chef’s restaurant to highlight their craft and personality.