American museum of natural history
Think like an explorer

Pereira O'Dell worked with the American Museum of Natural History to create their very first tagline — Think Like An Explorer — and I was lead producer to bring the video campaign to life.

SPecies

curious

SMellS

production highlights

  • Collaborated closely with the agency creative director and director to develop scripts, plan scenes, and creatively produce a high-volume shoot that balanced storytelling ambition with tight scheduling and talent coordination.

  • Shot entirely on location across New York City, capturing 19 diverse environments over 6 shoot days.

  • Managed 72 setups with 50+ talent and 9 animals, including live bears and cockroaches.

  • Coordinated complex logistics for casting, crew movement, and company moves, ensuring efficiency without compromising creativity.

  • Maximized coverage by filming a high volume of scenes, anticipating selective editing in post-production to craft the strongest narrative.

  • Filmed all sequences in real-world environments, avoiding studio setups to maintain authenticity and immersion.