AT&T Moments of unrest

In this series, we partnered with editorial brand studio The Atlantic:Rethink and AT&T to produce animated case study films that tackle questions like:

“What happens when matcha goes viral?”

How do you keep up with the cult-like demand of sneakerheads?

In the age of instant gratification, how do banks meet expectations?

When matcha goes viral

banking on a better branch

How will hospitals respond to the next natural disaster?

serving the sneakerheads

responding when DISASTER strikes

production highlights

  • Crafted a narrative that translated complex emergency preparedness concepts into clear, compelling visuals, balancing technical accuracy with human-centered storytelling.

  • Identified key moments to integrate animation, visually communicating critical processes and infrastructure planning.

  • Designed the sequence and script to guide audiences through high-stakes situations while keeping the story engaging and understandable.

  • Worked with an animation studio and their creative team.

  • Collaborated closely with agency and client to ensure accuracy, clarity, and alignment with messaging goals.