CARE.COM
Care.com recently reintroduced itself with a refreshed brand identity, and I had the chance to help bring that new look to life. Working with Manual Creative, and photographer Collin Hughes, we built a photo library full of real, human moments that capture what care really looks and feels like. The goal was to create imagery that’s warm, authentic, and relatable, giving Care.com a visual voice that connects with families and caregivers in a meaningful way.
production highlights
Partnered with Manual Creative to define the visual approach, ensuring every image communicated warmth, authenticity, and the real-life nuances of caregiving.
Collaborated on concepts and scenarios that captured genuine human connection while aligning with Care.com’s refreshed brand identity.
Selected environments that reflected everyday caregiving moments, balancing relatability with aspirational aesthetics.
Oversaw wardrobe and production design to create environments that felt lived-in, relatable, and visually consistent with Care.com’s refreshed brand identity.
Coordinated multiple setups in a tight schedule while maintaining consistency in tone, lighting, and storytelling across the library.