nyc tourism

naq zamal
Jackson Heights

local legends

We asked notable New Yorkers to share their perspectives on some of the five boroughs' most vibrant and culturally rich neighborhoods.

Production Highlights

  • Partnered with NYC Tourism + Conventions to create a 5-part series to rebuild post-pandemic tourism by shifting the lens from landmarks to locals, celebrating NYC’s diversity and community pride across all five boroughs.

  • Casted five notable New Yorkers to guide each story, celebrating neighborhoods often overlooked by traditional tourism.

  • Balanced authenticity and narrative craft, developing storylines in partnership with hosts and neighborhood locals to reflect real community voices.

  • Filmed entirely on location capturing the vibrancy of New York’s communities.

  • Managed complex multi-borough logistics, keeping production nimble to adapt to different environments and local schedules.

  • Nominated for four New York Emmys, of which it won two.

  • The full series has generated 133M+ impressions and views across all platforms, with organic posts averaging 10M+ views for episodes featuring Queens and Staten Island

dj spynfo
mott haven

from times square to the world

Hop on the subway at Times Square and travel through stories that have shaped the City—and the globe. From Times Square to the World is a film series that's part of Founded By NYC, which celebrates New York City’s 400th anniversary in 2025 and the nation’s 250th in 2026. Each episode follows New Yorkers as they explore the five boroughs, uncovering the groundbreaking cultural movements, creative cuisines and revolutionary ideas that make NYC unlike anywhere else. Every ride reveals something extraordinary.

spotlight on the city

the immigrant city

the city that eats

Production Highlights

  • Developed the creative framework for a travel series celebrating New York City’s 400th anniversary, connecting its historic legacy to its modern global influence.

  • Led casting and host selection, identifying personalities whose stories and interests could authentically anchor each episode.

  • Crafted a story-driven approach that wove each host’s perspective into the travel narrative, grounding global exploration in human connection.

  • Integrated historical context throughout, highlighting how NYC’s past continues to shape its role as a cultural crossroads.

  • Scouted and filmed across multiple locations, capturing diverse communities that reflect the city’s worldwide reach.

  • Designed a social-first content strategy, delivering short-form videos for @nyctourism, cutdowns, and written itineraries to engage audiences across platforms.

city of movements